Press Release

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Rae Morrow
Wall Street Communications
Tel: +1 775-626-7722
E-mail: rae@wallstreetcom.tv

Anchor Bay Offers New Advanced Video-Processing IC for High-Definition Video Displays and Sources

New Chip Is First to Feature Progressive Re-Processing™ Technology to Eliminate Artifacts on High-Resolution Displays

CAMPBELL, Calif. - Jan. 16, 2007 - Anchor Bay today announced the release of the ABT2010, a new video-processing IC designed for format-conversion applications in HDTVs; DVD, HD-DVD, and Blu-Ray player/recorders; and AV receivers. In addition to featuring Video Reference Series™ (VRS™) Precision Video Scaling II™, Precision Deinterlacing™, noise reduction, and image enhancement, the ABT2010 is Anchor Bay's first chip to offer OEMs Progressive Re-Processing™ (PReP™) technology.

Anchor Bay's ABT2010 video-processing chip features all of the processing power of Anchor Bay's VRS technologies, including 10-bit Precision Video Scaling II that can independently scale an image horizontally and vertically to achieve outstanding picture quality for today's high-resolution video displays. The ABT2010 also features HD Precision Deinterlacing, which provides five-field motion-adaptive and edge-adaptive processing for an artifact-free viewing experience. Noise-reduction technologies reduce the noise caused by compression in today's digital content, while picture-enhancement technologies increase edge and fine image detail when low-resolution images are presented on high-resolution displays.

The new chip is also Anchor Bay's first IC to feature PReP technology, a breakthrough processing method that reverts the progressive video signal output from source equipment, such as DVD players, AV receivers, and set-top boxes, to its original interlaced format and then converts the interlaced signal to progressive format using Precision Deinterlacing, eliminating jaggies, combing, and other degrading effects. PReP technology allows 480p, 576p, 1080p/50, 1080p/60, and other progressive formats that are originally interlaced to be processed by this method.

For an unprecedented viewing experience, the ABT2010 also allows consumer electronics manufacturers to implement VRS RightRate™, Anchor Bay's tearless frame-rate-conversion technology that maintains progressive source cadence; VRS AutoCUE-C™, which automatically detects and removes chroma upsampling errors; and VRS Precision AV LipSync™, which delays audio to match video-processing delays. The ABT2010 supports HDMI 1.3 with 12-bit output resolutions, as well as pass-through mode for all formats.

"The ABT2010 is an exciting breakthrough for the video-processing industry," said Craig Soderquist, CEO at Anchor Bay. "For consumer electronics manufacturers, our chip provides PReP, Precision Video Scaling II, Precision Deinterlacing, and the host of VRS technologies in one convenient solution. With our ASIC in their products, OEMs can take the quality of their customers' displays to a whole new level."

The ABT2010 IC samples will be available Q2 2007. More information about this product and Anchor Bay's suite of VRS technologies is available at www.anchorbaytech.com.

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About Anchor Bay Technologies, Inc.

Anchor Bay designs and manufactures advanced digital semiconductor and system-level solutions for next-generation digital television and high-definition digital video products. The company's proprietary Video Reference Series™ (VRS™) technologies allow Anchor Bay to offer a wide range of advanced video-processing solutions that greatly improve image quality on large-screen HDTV home theater systems and other video displays. The company's VRS Precision Video Scaling™, Precision Deinterlacing™, Progressive Re-Processing™ (PReP™), RightRate™, AutoCUE-C™, and Precision AV LipSync™ technologies are used in both Anchor Bay's semiconductor products and in its award-winning DVDO® iScan™ line of video-processing systems for end users.

The company is dedicated to providing leading-edge video technologies that will enable current and next-generation ICs and systems to deliver reference-quality images across a wide range of displays and sources. Privately held, Anchor Bay maintains its headquarters in Campbell, Calif.